Queen Victoria Market

Strategic Advice

Our firm has supported the redevelopment program for the iconic Queen Victoria Market (QVM) in Melbourne through the provision of ongoing economic analysis and specialist advice.

An initial assessment was undertaken to determine the current function and performance of the market, including information arising from an external market research project. Subsequently, further analysis identified the market opportunity for the growth and intensification of activity on the market site, including input to design of the redevelopment scheme.